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11 impressive WOM and social-marketing stats
Believe it or not, 2014 is more than half over. Before you know it, you’ll be decorating for the holidays and finalizing your 2015 budgets. To take your mind off that, we’ve compiled some of our...
View ArticleHow MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it
Today on the Word of Mouth Marketing Association (WOMMA)’s blog, you’ll find an interview with our SVP of Research & Analytics, Peter Storck, on his upcoming presentation at November’s WOMMA Summit...
View ArticleWho’s receptive to your marketing?
When we present results to our brand partners after their campaigns, we provide a thorough array of outcomes: reach, engagement, branding, and sales, with sub-metrics and sub-sub-metrics therein....
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Do you know what a conversation’s worth?
A few months ago, we wrote about a new Word of Mouth Marketing Association (WOMMA) initiative, led by House Party SVP of Research Peter Storck, to measure the value of word of mouth (WOM) relative to...
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Introducing the new House Party Dashboard!
At the end of each House Party or ChatterboxTM campaign, we present the brand or agency team with a detailed final report highlighting its reach, engagement, brand lifts and sales impact. The final...
View ArticleIn their words, with Crimson Hexagon’s Sarah Loeb
A few weeks ago, Sarah Loeb, Marketing Programs Specialist at Crimson Hexagon, published a blog post analyzing the social media buzz around the recent launch of the Keurig 2.0 brewer, noting that...
View Article2014: gone but not forgotten
2014 is one for the history books now, even if you’re still writing it on all of your checks. Before we move on completely, though, let’s take a quick look back at what the year meant for House Party,...
View ArticleThe marketing world descends on the Lone Star State
In recent years, Q1 has been punctuated by a marketing pilgrimage to Austin, Texas and the city’s renowned South by Southwest Interactive Festival (SXSWi). We’ve been fortunate in years past to both...
View ArticleTake five…with David Smith
In this latest edition of “Take five,” we’re talking with our VP of research and analytics, David Smith, about the state — and the future — of word-of-mouth measurement here at House Party and in the...
View ArticleTake five…with Jared Currier
Regular readers of this blog might know that it’s Jared Currier, House Party’s marketing & analytics director, who typically conducts these “Take five” interviews with members of our team. This...
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